About Douglas Auto Group
Douglas Auto Group sells and services new and pre-owned GM, VW and Infiniti vehicles in two locations. In the recent past they were market leaders in VW.
Challenge
In September 2009 Saul Shevlove Vice President of Douglas since 1980 and Peter Liebman the President started looking for a new BDC solution. Several years earlier they had a successful operation so they understood the power of such a well run department. Before long they were referred to Don Graff Automotive.
Solution
After several interviews and reference checks they hired Don Graff Automotive and never looked back. Don Graff Automotive provided a customized solution by recruiting the best candidates and providing in depth and continuous coaching and support. They provided an internet process including templates with the needed triggers. They trained staff in writing and answering emails with information important to the prospects. Don Graff automotive provided phone training and coaching from the foundation to advanced,as well as marketing advise.
Don Graff Automotive completely retooled the BDC into a well oiled machine with incredible results. As long as Douglas stays true to the processes and technology Don Graff Automotive installed they will excel.
The Results
Douglas Auto Group’s results with Don Graff Automotive are impressive. In just the last quarter they experience real growth in clients contacted up 180%, total calls called made up 325%, and most importantly appointments kept averaging 65-69%. This high show rate resulted in significant sales and profits. In Mr. Liebman’s own words ”we have seen much improvement in our BDC operations as a result of the Consulting and recruiting services.”
The Results for 2010
Gross profits are up $430,000 due to continued process improvement. Contact us for an assessment.We can implement change that will make you convert more leads and get ROI.