Hire a Don Graff Automotive consultant to take the burden off your own management team’s shoulders. Leverage more than seventy-five years of auto industry experience and Internet sales leadership to improve your sales operation and get your Internet/BDC Team and the sales floor working together more effectively. The complete consulting package includes access to executing and partnering
- Dealership needs analysis
- ecommerce
- Business development strategies
- Analyses of available vendors (Internet Sales Lead Sources/CRM-ILM applications)
- Analyses of your dealership’s operational efficiency and a regional snapshot of your competition including online advertising.
- Digital Advertising and email Marketing Strategies – Including how to engage Social Media!
- Google adwords analysis
- Targeted Job Recruiting and HR Hiring Services
- For Reputation management DGA utilizes Carfolks.
As the Carfolks sales representative for New Jersey and the Mid Atlantic Area Don Graff Automotive is helping dealers to ramp up their presence on Carfolks and quickly gain notoriety in the market.
Consumer’s usage of the Internet has evolved very quickly over the last ten years. For the most part online sales consisted of posting inventory online and then hoping that an online shopper was looking for the car you had in stock. This has expanded vastly and now consumers are not only looking at inventory, but closely researching vehicles, their cost, maintenance schedules, warranties, examining certified pre-owned units and also looking at what other consumers are saying about specific dealerships.
Dealers have become easy targets for unsatisfied customers to vent their frustrations online. CarFolks.com has introduced a dealer advocate website designed to leverage the goodwill from happy and satisfied customers and post their positive comments online. With search optimized functionality and personal pages for all the sales and service personnel, everyone has “skin in the game” to insure customers leave the dealership happy. A nominal monthly subscription automates the customer invitation process and starts building positive “word of mouth” advertising for the dealership.